Dan & Skull & Cross Gnomes Skating through the Yarra Ranges
Amazing down hill Aussie speed skating by Dan & Zak
Taking the cross gnomes for a ride
Size Guide — Max
Max sizes are designed to fit the following measurements — Chest in centimetres, Waist in inches.
They are approximate only and may vary. The model on our website is wearing a size medium.
|Waist||30 – 32||32 – 34||34 – 36|
So here's a little more detail about our business, what makes us passionate, and why we do what we do! If it wasn't for all the local companies, working daily with amazing creative people we wouldn't be where we are today! So BIG SHOUT OUT to all the locals! And yes, it took me years to research and find all the following local gems! ;)
We chose to move from one of the fashion capitals – London, back to Melbourne because it is such a creative multi cultural city. With over 16 years designing in the industry, our vision is to create a premium sustainable fashion brand that pushes the boundaries aesthetically, reinforcing the importance of originality and slow fashion.
Max menswear focuses on providing premium quality streetwear, made using the finest quality fabrics all sourced locally within Australia. All max menswear tops are made from 100% organic cotton jersey, from OCC APPAREL-CERTTON and they are ETHICAL CLOTHING AUSTRALIA accredited. Other cotton fabrics are used from HMA FABRICS, knitted and dyed 100% in Melbourne.
Not only are we supporting fair local trade and slow fashion, but we provide customer's with high quality garments that won't be found anywhere else, all manufactured in limited edition runs in the heart of Melbourne. All our screen prints are printed by hand with water based inks at SCREENPLAY FITZROY, yardage cotton prints in Collingwood at PRINTINK studio, our studio is in Brunswick where we do samples and small runs, and we out source bigger quantities to the factory in Coburg – 101 STITCHES.
We are involved in local community events, educating the general public about our business practices and how, where and why we make our clothes. We recently were involved in THE NATIONAL SUSTAINABLE LIVING FESTIVAL 2018 held at Federation Square, and over 3 days had a pop up shop selling and informing people of our business processes. We have also done runway shows at MORAL FAIRGROUND, also held at Federation Square, and we are listed on the ETHICAL FASHION AUSTRALIA Directory -
Buying Coco and Max is to support local artists, local businesses and creating better carbon for prints and helping climate change. Clothing is more powerful than people think; choosing what to buy makes a statement that creates a butterfly effect through clothing - every small action can and will make a big difference - every little step counts. We were also recently interviewed by THE WEEKLY REVIEW – 'Meet the local labels leading the charge against fast fashion'– link below.
Max’s latest collection is a surrealist graphic heavy exploration of the worlds of nature and the supernatural. These hypothetical creations have manifested themselves upon Max’s trademark of Brutalist, geometry inspired silhouettes. The amalgamation of these two concepts has materialized into the upcoming collection, SUPER NATURALE S/S 2018.
If you have anymore questions send us an email anytime! firstname.lastname@example.org
Today is the start of FASHION REVOLUTION WEEK! 23rd - 29th April
Time to be curious and find out what, where and who made your clothes!
This week marks 5 years since the fatal Rana Plaza factory collapse and we are so glad to see people demanding more transparency and asking, #whomademyclothes
We are a proud to be a part of this global movement doing everything we can towards creating a fair and safer fashion industry.
So ask away!!!!
We will post daily videos and info on why we're so proud and passionate of how we operate our brand.
Find out more info on the link below!
This Friday April 13th, 5 - 9pm
The Colour Emporium POP UP SHOP is in it's last week. To celebrate we are going out with a BANG! All 8 Independent Fashion & Accessory Designers will be going on SALE!
ONE NIGHT ONLY 10% - 40% Off!
And there will be free flowing bubbles and snacks.
Come and meet the designers, this FRIDAY NIGHT 5 - 9pm
55 High Street Northcote 3070
We are so excited to announce that HIGH STREET NORTHCOTE are going to experience a COLOUR EMPORIUM of Independent Fashion Designers - Proudly presented by Goo Life - 2 WEEK POP UP SHOP!
Creme de la creme of labels shaping the underground Independent Melbourne Fashion scene - designers who are all pushing boundaries with new cuts, graphics, all top quality garments and jewellery proudly manufactured in the heart of Melbourne supporting SLOW FASHION
Open every day 11am - 6pm, Tuesday 4th to Saturday 14th April
55 High Street, Northcote 3070
Come and explore all the unique, limited edition treasures!
Our latest collection is available there, plus previous season sales :)
See you there! XXX
As promised - here is the gallery from our latest Exhibition and launch for our A/W 18 Collection.
Share and tag away - and thank you so much once again to everyone who came!
Art work and latest collection will be online soon
Big shout out to photographer, Anthony Tosello and the live mannequins for the night, Pip Hicken and Helena Tamboer, the ultimate music man - Emmanuel Elix and of course EVERYONE at Brunswick Street Gallery! XXX
We first want to say a huge THANK YOU to everyone who came to our opening night - what a turn out! And if you haven't been it's on until Tuesday the 13th of March at:
Brunswick Street Gallery - Level 1, 322 Brunswick Street, Fitzroy 3065
Closed Monday, open until 8pm Friday night, 10 - 6pm Saturday, Sunday, Tuesday
Below is a little about the Exhibition - can't WAIT to upload all the photos!
Proudly part of Virgin Australia Melbourne Fashion Week - Offsite Runways
Amazing photos from Anthony Tosello XXX
FUTURE CHAOS x FUTURE WILD is a multidisciplinary exhibition launching Coco & Max A/W 18 Collection. Two Universes of light and dark, surreal pop x brutalist futurism, blurring the line between art and fashion.
Delve into Coco's dreamscape of the chaotic future we're headed for FUTURE CHAOS. Sculptural swirls highlight an energetic optimism for our future, reflecting the new wave of riding the storm - colourful prints and the new leisurewear collection is all at your fingertips. Let your imagination go and open your mind to the wild side, the new era of futuristic flower power is here – Every petal makes a difference.
FUTURE WILD - Immerse yourselves into Max’s dark surreal exploration of how the worlds of nature, human technology and the supernatural collide in our future, captured and preserved in a futuristic style of entomology. These new creations have manifested themselves upon a collection of classic streetwear silhouettes, heavily influenced by the aesthetics of brutalism and it’s unapologetic truth to materials, geometry and functionality. The amalgamation of these two ideologies has resulted in the creation of Max's latest collection.
1st - 13th March 2018
Brunswick Street Gallery, Level 1, 322 Brunswick St, Fitzroy 3065
Open Tuesday to Sunday 10am - 6pm (Fri 10-8pm)
Coco and Max are launching their latest collection as part of a multidisciplinary exhibition, blurring the line between art and fashion.
Showcasing the brand's ethos of unique design and slow fashion, you are invited to enter their contrasting universes of light and dark; Coco's surreal pop x Max's brutalist futurism.
Part of the Virgin Australia Melbourne Fashion Week, Offsite Runways - vamff.com.au
We just wanted to first of all say a HUGE THANK YOU to all of YOU!!!
Been an amazing year - without your support it wouldn't be possible to continue making and creating what we LOVE.
And - HAPPY NEW YEAR YA'LL!!!! Hope you all have a Fantastic Festive Season!
We're going on a short holiday - so ALL ORDERS WILL NEXT BE SHIPPED ON TUESDAY 9th of JANUARY 2018
Been working hard on A/W 2018 - so click on us and see a sneak peak of Future Chaos x Future Wild - excited to show you pretty sooooon!!!!!!
LOVE YOU ALL - and BRING IT ON 2018 - XXXX Tess, Andy, Coco & Max
Inspired by Where the wild things are, FUTURE WILD 17 explores futuristic fusions of nature prints on bold and dynamic cuts. Dive into a jungle of relaxed retro looks and be dazzled by vibrant colours and a sea of grey hues.
All garments are designed to give you functional comfort and are made out of top quality threads. Organic cottons to breathe and high tech sport fabrics for any sort of action. The collection is manufactured entirely in Melbourne, reinforcing the importance of slow fashion, originality and self expression.
Been working hard in the studio and finally finished last round of the latest MAX Collection! Dripard hoody and track pants back in stock, last scale sets and also last of the angry Skull and Cross Gnomes!
Everything we make is Limited Edition - never repeated - so that's it after this drop! Enjoy X
Max is back in the studio, doing the thing he loves, making all the garments!
Not only are our clothes made from top quality sports fabrics to give you functional comfort, but we also care about the carbon foot prints we leave on this planet, so everything is ethically manufactured in the heart of Melbourne. We are against fast fashion and mass production and feel slow fashion is so important to express your individuality and support fair local trade.
We jut wanted to first of all say a huge thanks to everyone who has supported us and ordered online! Love your kind words, sending us pics and you enjoying our threads! We really appreciate your support, but just like everyone else, we haven't had a break for years, so we're putting down our tools and heading off on holidays for fun adventures to rejuvenate and inspire!
This Friday the 7th of July is the last shipping day, then all orders past that date wont be processed until MONDAY AUGUST 21st! So in the next week we are having a MASSIVE END OF SEASON SALE!
Huge exciting shows are coming up and brand spanking new threads, and in the meantime if in Melbourne you can venture to The Rose St. Artists' Market Pop Up shop at Highpoint Shopping Centre to nab our new winter threads!
Message me if you have any questions and stay connected! Below is a link to our END OF SEASON SALE until we go! ❤️❤️
And until August – Xxx
This Saturday 29th October be entertained by Fox Pflueger - a performance artist, producer, writer & alternative model. She creates provocative work that oozes sexuality, humour & vulnerability. She pushes you to explore the liberation found in the freakier side of expression and creativity. Pflueger has been involved in Beaut, Grrl Fest, Awkward Amazing, Tantrum Theatre, The Boheme Masquerade Ball, independently produced " Freaky Sexy Weird' and performed at just about every festival including Let them eat cake, Rainbow Serpent, Tenfingers Productions & Provicatuer just to name a few.
Wonder what she'll be up to this Saturday at our 2nd Birthday party!?
See you there!
Date: 29th October
Location: Hub Studios - 215 Nicholson St, Brunswick East, Vic 3057
Time: 3 - 6pm
We are so pumped to announce that Ok Sure will be playing at our 2nd Birthday on 29th October!
Ok Sure is a downtempo electronic producer with a unique dark and moody style. She has played at festivals and clubs such as Rainbow Serpent & Revolver, dj’d internationally in Japan, Thailand and Cambodia, had music played on Australian radio stations such as Triple J, Triple J Unearthed (winning the Hermitude remix comp in 2015), Triple R, PBS, Kiss FM and Switch FM and been featured in TV shows, short films and even circus performances.
Her live shows consist of downtempo, industrial, dark melodic electronica while her dj sets can range from techno, deep house, disco, electronica and….whatever.
And . . . she's just been signed to the UPSIDE Music family!
Check links below!
Grab your Invite now to our 2nd Birthday:
Coco & Max are proud to celebrate their 2nd Birthday! To say thank you for all your support we are opening our studio doors. On Saturday 29th October 3 - 6pm, Come and enjoy bubbles & beers, delicious finger food, DJ's & dance performers. Discover the secrets behind the threads and where the magic is made.
Click the link below to get your free invite and find out more!