Must have pockets!

Fashion too often looks good, but you spend the entire time pulling your pants up, pulling them down, adjusting the legs, fixing your sleeves, the neck line – UGH!

At Coco & Max, our designs are made to not only look good, but to feel great in them. We were always into fashion you can dance in, move in, live in. But since I’ve become a Mama to my beautiful Coco & Max, (yep, we named our brand after our kids ;) ), our designs have taken on a whole new meaning to comfort and versatility.

And Mamas always know best. We’re talking pockets!! Yes people, POCKETS! Even in our leggings – Aaaah – an answer to our prayers! Our waistbands now have extra support and top elastic, and some pants have wide legs, obviously for comfort, but also because we know that wide legs look AAAHmazing on all body shapes. And who doesn’t want flattering cuts and true comfort?! We told you Mama knows best…

But we weren’t the first to think comfort was important in style.

Some clever women in the early 1850’s, (yep, even during the era of corsets and the most uncomfortable torture outfits in history), created the Bloomer Craze in 1851!

Viva la revolution!

“And now I’m dressed like a little girl, in a dress both loose and short, Oh with what freedom I can sing, and walk all ‘round about!
And when I get a little strength, some work I think I can do,
‘Twill give me health and comfort, and make me useful too." — The Sibyl magazine, April 15, 1859

The bloomer provided more physical freedom for women, more diverse dress options, better for their health and allowing women to do more physical exercise.

And we are here to do the same.  Gone are the ideas of suffering for style.  With Coco & Max, you can feel all the freedom and never compromise just how good you can feel and look.

God thank the Mamas! And loving this review from Miz Multiverse X x x

★★★★★ "Wow! These are SO amazing! I bought them for a festival outfit, but they look so cool dressed down with a t-shirt and converse too. I *loved* the packaging and stickers and postcards! Thank you!! Will definitely order again soon!" MizMultiverse

Shop the latest leisure pants here

Shop the latest wide legs here

FROM DAWN TO DUSK, TAKE IT FROM THE CATWALK TO THE FESTIVAL FIELDS 

Well it feels like a lifetime ago already that we were in dreamy Byron Bay, rubbing shoulders and sipping espresso martinis with the creative minds and fashionistas in Australia’s favourite, chilled-out beachside destination.

But with Splendour in the Grass in full swing, we couldn’t help but think back to our incredible weekend at the Byron Bay International Fashion Festival…

Elements of Byron really know how to put on a show in their lush location, and the Byron Bay community knows how to inspire and party.

It’s incredible to think just how many designers and talented people have come from our tiny population. On a world scale, Australia’s population is almost incomprehensibly small when compared to our land mass. Yet we hold our own on the world stage.

We are not only thinking of design…  Our outstanding talent in the sports world; our musicians; actors; and the arts seem like just the beginning for our budding country.  What an exciting time to be a part of this creative land space! And what a fantastic opportunity to showcase a special ‘Riding The Storm’ Capsule Collection in the beautiful Byron Bay with so many incredible established and emerging designers, DJs and artists.

Just in time for the festival season to!

Nothing like forging your own style and making a true statement at an international, world class, festival. Knowing you can do that sustainably, and create an impression… Priceless ;)

We can’t wait to see how you’ve styled our creations for this year’s Splendour!  Music festivals are such a perfect backdrop for our psychedelic dreamscape designs of Future Chaos.

And Coco really is perfect partner for our lifestyle. Coco’s designing beacon Tess, despite her extensive OS design experience, has stayed true to her Australian beach and dance party roots. Tess continues to create unique, wearable leisurewear and swimwear you can actually live in. Pushing the boundaries in prints, fabrics and cuts and on point with eco and trade fair fabrics and practices to. Forever complimenting our relaxed outdoor loving culture and our decadent dawn to dusk festival lifestyles.

So have fun Byron. We’re thinking of you…

Take it from the catwalk to the festival fields!

Remember to tag us in all your fave moments of Splendour. And show us your Coco Style X X X

Coco Latest Look Book - Future Chaos,

Riding the storm A/W 18

Delve into Coco's dreamscape of the chaotic future we're headed for FUTURE CHAOS. Sculptural swirls highlight an energetic optimism for our future, reflecting the new wave of riding the storm - colourful prints and the new leisurewear collection is all at your fingertips. Let your imagination go and open your mind to the wild side, the new era of futuristic flower power is here – Every petal makes a difference.

Fashion Revolution Week, Who Made Coco's Clothes! 

So here's a little more detail about our business, what makes us passionate, and why we do what we do! If it wasn't for all the local companies, working daily with amazing creative people we wouldn't be where we are today! So BIG SHOUT OUT to all the locals! And yes, it took me years to research and find all the following local gems! ;) 

We chose to move from one of the fashion capitals – London, back to Melbourne because it is such a creative multi cultural city. With over 16 years designing in the industry, our vision is to create a premium sustainable fashion brand that pushes the boundaries aesthetically, reinforcing the importance of originality and slow fashion through garments that are style staples worn for years.

COCO's bold designs focuses on top quality leisurewear, made from the finest quality sports fabric sourced from Eclipse Textiles. The main LYCRA fabric is made from ECONYL, 100% regenerated nylon fibre from post-consumer materials. It lasts 5 times longer than your average spandex and has no fiber breakage even after 240 hours of exposure. All our MAX menswear tops are made from 100% Organic Cotton, from OCC APPAREL – CERTTON and they are ETHICAL CLOTHING AUSTRALIA accredited. Other cotton fabrics used are from HMA FABRICS, knitted and dyed 100% in Melbourne. 

Not only are we supporting fair local trade and slow fashion, but we provide customer's with high quality garments that won't be found anywhere else, all manufactured in limited edition runs in the heart of Melbourne. All our screen prints are printed by hand with water based inks at SCREENPLAY FITZROY, yardage cotton prints in Collingwood at PRINTINK studio, our studio is in North Carlton where we do samples and small runs, and we out source bigger quantities to the factory in Coburg – 101 STITCHES.

We are involved in local community events, educating the general public about our business practices and how, where and why we make our clothes. We recently were involved in THE NATIONAL SUSTAINABLE LIVING FESTIVAL 2018 held at Federation Square, and over 3 days had a pop up shop selling and informing people of our business processes. We have also done runway shows at MORAL FAIRGROUND, also held at Federation Square, and we are listed on the ETHICAL FASHION AUSTRALIA Directory -

https://www.ethicalfashion.net.au/efa-brand-directory-home/ethical-fashion-brand-directory-womens/

Buying Coco and Max is to support local artists, local businesses and creating better carbon for prints and helping climate change. Clothing is more powerful than people think; choosing what to buy makes a statement that creates a butterfly effect through clothing - every small action can and will make a big difference - every little step counts. We were also recently interviewed by THE WEEKLY REVIEW – 'Meet the local labels leading the charge against fast fashion'– link below.

https://www.theweeklyreview.com.au/live/meet-the-local-labels-leading-the-charge-against-fast-fashion/

Coco's next collection, Spring/ Summer RIDING THE WAVE is all about the new wave of “Flower power”, reinforcing our brand's ethos. Sculptural swirls highlight an energetic optimism for our future, reflecting the new way of riding the storm. Let your imagination go and open your mind to the wild side, colourful prints and the new leisurewear collection will soon be at your fingertips. The new era of futuristic flower power is here – Every petal makes a difference.

If you have anymore questions send us an email anytime! info@cocoandmax.com.au